BBC.com has reached profitability two years ahead of schedule, according to its BBC Worldwide blog today: BBC.com reaches new heights | BBC Worldwide Blog.
Their success comes from three key areas:
– Understanding their international audience, by bringing in local stories balanced with a global perspective
– Tailoring its editorial and product offering to expand across multiple platforms, such as mobile and smart TV apps
– Building sales and marketing capability to lure in local clients. “We still had to assume that the medi buyer we were pitching to in, say Chicago had never heard of us before.”
In the coming weeks, stay tuned to this blog as I’ll show you how investing in Content Strategy can help you achieve revenue growth and a better understanding of BBC.com’s 3 key areas for success: audience; tailoring content; and marketing.