Facebook Enters the Online Coupon Market

Wow – I am SO RIGHT! Not too long ago, when Facebook adopted Places, its Foursquare copy,  I smugly asked on Twitter when Facebook would next copy GroupOn.


Now, when you check-in using Facebook’s Places, some retailers will offer a discount… and they’re pretty good coupons, too (damn it). In Canada, Indigo/Chapters will give you 40% off the price of a book, you can buy $5 jeans from Joe and H&M gives you 30% off regularly prices merch. Not bad.

This type of couponing will definitely encourage more users to check-in using Places, and may create more Sponsored Stories for Facebook’s advertisers. At least, if you appear as part of a sponsored story in your friend’s wall, you got something out of it.