Research and more research

It’s not big news that viewers are heading online more lately. Recent research shows online viewership has doubled in two years. What’s more remarkable about this study is 65% of people head to a broadcaster’s website over 41%, who log into YouTube. 

43% of those surveyed go online to watch news, and 15% for user-generated content. That’s where this gets confusing: does this survey mean they are going online to only view UGC, or to participate? Because from what I’ve read in the recently established comments sections in The Star and other online newspapers, everyone sure likes to give their 2 cents when reading the news… giving UGC a way higher rating than just 15%.