The short speech by *Here Comes Everybody *author Clay Shirky from the Web 2.0 Expo in San Francisco is brilliant. Why? It explains the shift in audience media interaction in a light and funny way. And it’s a good first-post for my blog.
What makes this important? “Media that’s targeted at you but doesn’t include you may not be worth sitting still for.”
(Also, who knew there were gin pushcarts in London back in the day?)
*Phrases this will teach you: *Cognitive Surplus, Social Surplus, Architecture of Participation
And yes, I’m fully aware it seems strange my first post to a blog called For Your Reading Pleasure directs you to a video, so here is the transcript.