Content Strategy for the Masses

A recent article in Mashable pointed me to a new website that promises to help you stay on track of your resolutions: Dorthy. The site promises to give the user a living page that focusses on their specific goals, provides information on said goal, and connect the user to other like-minded goal searchers.  It’s a focussed Google with a bare-bones community attached.

On first visit, I’m left wondering what to do after I input my dream: to find more time to update this website (lame dream, yeah). I’m taken to an overview page (called a dreampage – very Oprah-esque) that looks similar to what I would find if I typed “I want to find time to update my website” into a Google search: I see online articles, videos pulled from You Tube and Vimeo, photos and links to blogs that I think have the “update website” phrase within their copy. Since it seems to work by automatically pulling keywords (even though the site says “We’ve abandoned key words and moves beyond traditional semantics to develop an implicit understanding of what you’re interested in,”) I wonder if this blog entry you’re reading now will eventually show up in this Dorthy feed about updating websites? Vouldn’t that be Veird?

When I click on the community tab, it takes me to other members who have entered similar goals and I can subscribe to their dreams so my own page is updated with their updates. From what I can see, there’s no way to contact the person, which the introvert in me likes but may have helped create a virtual “cheerleader” squadron to the user’s goal achievements. The site uses Facebook Connect, which could translate that community support from Dorthy onto a Facebook page, I suppose.

Snooping around, I see someone entered a dream to run a marathon in Maui. This opens a dreampage that’s a little more focussed than my vague goal but again, I don’t see anything I wouldn’t have seen without entering the same dream into a search engine.

This isn’t to say the site doesn’t have potential… As more people subscribe and enter data, perhaps the algorithms will improve and my Dreampage will be more relevant and less vague.

Maybe I’ll set a goal on this site to review Dorthy in 6 months to see what’s changed on the site.

Let me know what you think and what sites you use to keep on track of your goals.

Shut your office door. Pretend you’re on a conference call or something. Or if you don’t have an office, get a wifi-enabled laptop and sneak into the stock room. Why? Because these videos are important.

The first is an interview with Ze Frank. I’ve mentioned him before. He managed to turn a small experiment into a worldwide phenomenon all by giving power to his audience. He explains it way better. This is amusing and enlightening. 

Next, snoop around the online video player for Ted – Technology, Education and Design. It’s an amazing collection of lectures – and there are great snippets of what’s next in technology.

Kevin Kelly, says the web is less than 5,000 days old and everyone thought it would be “TV, but better.” But it’s so much more, and he looks at the next 5,000 days.

Don’t understand the long tail that everyone keeps talking about? Watch Chris Anderson break it down. Want to know why is a mobile phone an important tool for humanity?   

Sure beats Dancing with the Stars.*

*Please note I have never seen Dancing with the Stars