Content Strategy for the Masses

Any good social media plan starts with strategizing potential reach, branding voice and user goals on Facebook, Twitter and Google+, right?  But does your team have a social media policy?

In the States, the FTC implemented a Social Media Policy to thwart unsavoury attempts by some companies that chose to not be transparent in their social strategies (I tried to find a similar policy from the CRTC in Canada, but no luck – let me know if one exists). Working with your legal team, creating a Social Media Policy for your company could prevent a lot of issues down the road.

WOMMA, the Word-of-Mouth Marketing Association  was featured in the latest issue of Chief Content Officer and its article interviewing Gary Spangler, marketing manager at Dupont. Spangler advises people to start any social media campaign with WOMMA as they offer essential elements to build an effective policy. Here is a screengrab from an article with some good tips (and be sure to click on the image to read more from the Chief Content Officer magazine – it’s a good read):

Click on the image to read Chief Content Officer magazine, July 2011

It’s time for some links to help pass the day as you wait for the weekend to begin. Remember: when you’re reviewing this stuff, you’re still working because it’s all in the name of research.

Create a monster with Spore. This is the precursor to an EA game that’s expected to arrive shortly. The “create a spore” has been out for a while, but geez it’s fun and impressive. My monster’s name is Not-Lianimal and I’ve watched her dance, ask scared and even bite (bad monster).

Have a Flickr account? Now you can see your images full-screen without losing any resolution thanks to new site: BlowUp

And now there’s a Twitter for those who don’t write well. 12 Second TV records, well, 12 second videos. This might be a good way to practice your pitches. If you can’t encompass your idea in 12 seconds, you’re out! As the site says: “Why 12seconds?  Because anything longer is boring.” 

The service is still in private alpha, so you’ll need an invite to join for now. The creators have listed ways to get in on the alpha test.