Content Strategy for the Masses

A recent article in Mashable pointed me to a new website that promises to help you stay on track of your resolutions: Dorthy. The site promises to give the user a living page that focusses on their specific goals, provides information on said goal, and connect the user to other like-minded goal searchers.  It’s a focussed Google with a bare-bones community attached.

On first visit, I’m left wondering what to do after I input my dream: to find more time to update this website (lame dream, yeah). I’m taken to an overview page (called a dreampage – very Oprah-esque) that looks similar to what I would find if I typed “I want to find time to update my website” into a Google search: I see online articles, videos pulled from You Tube and Vimeo, photos and links to blogs that I think have the “update website” phrase within their copy. Since it seems to work by automatically pulling keywords (even though the site says “We’ve abandoned key words and moves beyond traditional semantics to develop an implicit understanding of what you’re interested in,”) I wonder if this blog entry you’re reading now will eventually show up in this Dorthy feed about updating websites? Vouldn’t that be Veird?

When I click on the community tab, it takes me to other members who have entered similar goals and I can subscribe to their dreams so my own page is updated with their updates. From what I can see, there’s no way to contact the person, which the introvert in me likes but may have helped create a virtual “cheerleader” squadron to the user’s goal achievements. The site uses Facebook Connect, which could translate that community support from Dorthy onto a Facebook page, I suppose.

Snooping around, I see someone entered a dream to run a marathon in Maui. This opens a dreampage that’s a little more focussed than my vague goal but again, I don’t see anything I wouldn’t have seen without entering the same dream into a search engine.

This isn’t to say the site doesn’t have potential… As more people subscribe and enter data, perhaps the algorithms will improve and my Dreampage will be more relevant and less vague.

Maybe I’ll set a goal on this site to review Dorthy in 6 months to see what’s changed on the site.

Let me know what you think and what sites you use to keep on track of your goals.

At the end of each week, I’ll show you some fun links that illustrate creativity on the web

Want to search for something in Google but you’re tired of using the English language? Man, I hear ya! Then why not try your Google search in the language of the Muppets’ Swedish Chef. Bork bork bork!

Don’t care for the Swedish Chef? There’s also Elmer Fudd if you’re feewing wucky.

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If you want to write music but don’t know how, you can now sing into a microphone and My Song will create accompanying chords to make a song. I like the cheesy video that explains how to make it work for you.