Content Strategy for the Masses

Each month, I spent 2 minutes tops using the iPhone to speak to other people. The other 43, 220 minutes I spend using my iPhone as:

- my new book library. I installed Kobo and thanks to some regularly appearing coupons in my email, it’s my new book store. Books were getting annoying to move all the time, anyway. While it doesn’t have everything I’d like to read, I can only assume it will one day.

- my fitness guide. I use the Nike+ system with my shoes to know how far I’ve run and the speed, and it automatically updates my running progress on my Twitter acct (ask to follow for now!). I use RunKeeper Free to help calibrate my Nike+ system with its GPS tracking of my runs. I also use the Nike Training app when it’s a kajillion degrees below zero outside. And finally, I track my chocolate  consumption with Livestrong’s Daily Plate app.

- my notetaker and to do list. I have too many projects on the go, always, with more being added on a regular basis. I was a pen and paper gal when I needed to create to do lists (for the rewarded check mark upon completion) but so far the very popular Things app is helping keep me paperless and less encumbered during meetings. I’m not sure if it qualifies for my day to day work (where I often need to keep 48 things on the top of my head at any given moment) but it’s good to keep me focussed on one project at a time.

- my guitar tuner thanks to Guitar Toolkit and a fun music maker with Groove Maker and of course, autotunetastic I am T-Pain. I can also see song lyrics and locate who’s listening to the same tunes as me on TuneWiki

- my game console. Tons of games – what’s your fave?

- my weather guide

- my news guide

- etc etc etc

How do you use your iPhone outside of dialing up?

Short tidbits…

Amazon launched a VOD service last week, Amazon Unbox. It streams over 40,000 television and movie titles, but only for US subscribers. Sigh. 

Does this mean TV and film fans will leave their cable companies en masse to download programming on Amazon? Maybe – but there’s a lot of speculation these same cablecos will stop this in its tracks with tiered broadband.  We don’t even have this service yet in Canada and we might not soon, not only because of convoluted digital TV rights, but throttled broadband is already happening in this country. 

Onto cooler news*, Radiohead filmed a new video for their House of Cards song without cameras, partnering with Google Code. It’s really coooool (*full disclosure, I’m a Radiohead nerd).

Finally, today I watched a woman who is technically a senior (by age only) seriously get into a game of Wii tennis. She’s part of a growing trend: Female gamers are making a mark… 40% of all gamers in the U.S. are ladies, and of that, 26% are over the age of 50.  Is that only via the casual gaming market?

All I know is I’m playing as a team in Resident Evil, and I’d play better if my hand didn’t hurt from gripping the controller so tightly when I’m blasting away zombies. I don’t have that problem with casual games. I’m such a girl.