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	<title>For Your Reading Pleasure &#187; mobile tools</title>
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	<description>Digital media: explained by others, compiled by me, presented to you</description>
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		<title>Checking in &#8211; TV watching turns social</title>
		<link>http://foryourreadingpleasure.com/2010/09/07/checking-in-tv-watching-turns-social/</link>
		<comments>http://foryourreadingpleasure.com/2010/09/07/checking-in-tv-watching-turns-social/#comments</comments>
		<pubDate>Tue, 07 Sep 2010 15:19:49 +0000</pubDate>
		<dc:creator>Lianne</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[digital vs analogue media]]></category>
		<category><![CDATA[internet tools]]></category>
		<category><![CDATA[mobile tools]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://foryourreadingpleasure.com/?p=228</guid>
		<description><![CDATA[a number of apps are popping up for mobile to merge television watching with a social experience. Think of it as a Foursquare or Gowalla for the couch potato ]]></description>
			<content:encoded><![CDATA[<p>While it&#8217;s not yet a phenom in Canada, a number of apps are popping up for mobile to merge television watching with a social experience. Think of it as a <a href="http://www.foursquare.com" target="_blank">Foursquare</a> or <a href="http://www.gowalla.com" target="_blank">Gowalla</a> for the couch potato &#8211; you check-in, you let people know what you&#8217;re watching and you have the opportunity to earn badges as a reward. Additionally, these apps can recommend similar content to users based on the content that&#8217;s being viewed. Here are three that are getting some attention:</p>
<p><a href="http://getglue.com/" target="_blank">Get Glue </a>is a social app that allows a user to let others know what arts and entertainment they&#8217;re consuming. Log in to this service, and you can let strangers and friends alike know what book you&#8217;re reading, TV show you&#8217;re watching, video game you&#8217;re playing, etc. There&#8217;s also a wine &#8216;check-in.&#8217; Based on your check-ins, you get recommendations for other content you might enjoy. </p>
<p><a href="http://gomiso.com/" target="_blank">Miso</a> is a similar app, but focusses on television consumption.  The TV show &#8220;Bridezillas&#8221; partnered with Miso to provide a unique badge and an opportunity to win a book to those users who checked in while watching an episode of the program.</p>
<p><a href="http://www.clicker.com" target="_blank">Clicker</a> is getting a lot of press &#8211; (ed note: I&#8217;m impressed they managed to get a .com account that&#8217;s a real word &#8211; not clickr.) The app works pretty much the same way &#8211; check-in, favourite shows, follow your fave shows, get recommendations on other shows and movies to watch. This app is getting particular attention because:</p>
<ul>
<li>It shows you how to access episodes online by free or pay (in the U.S.)</li>
<li>It was <a href="http://www.readwriteweb.com/archives/google_tv_developer_platform_what_can_we_expect.php" target="_blank">used as an example </a>of the applications that could be used when Google TV launches</li>
</ul>
<p>These apps make it very simple to see what early tech adopters are watching, liking and recommending. Also to note - they&#8217;re great for people like me who don&#8217;t have cable to know what&#8217;s popular and trending.</p>
<p>If you love television, keep an eye on these apps. If you create television, these apps might end up on your marketing plan.</p>
<p>Better yet &#8211; sign in &#8211; become a part of the experience of turning your passive TV watching into a activity. Let me know what you think.</p>
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		<title>Social Media and $$ &#8211; from a consumer POV</title>
		<link>http://foryourreadingpleasure.com/2010/08/24/social-media-and-from-a-consumer-pov/</link>
		<comments>http://foryourreadingpleasure.com/2010/08/24/social-media-and-from-a-consumer-pov/#comments</comments>
		<pubDate>Wed, 25 Aug 2010 02:22:03 +0000</pubDate>
		<dc:creator>Lianne</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[mobile tools]]></category>

		<guid isPermaLink="false">http://foryourreadingpleasure.com/?p=185</guid>
		<description><![CDATA[I used Foursquare on my mobile phone while on the road, but data roaming charges might be too high to help this and other location based services expand.]]></description>
			<content:encoded><![CDATA[<p>In the past two months, I&#8217;ve made two trips to the States, which as a Canadian means loads of mobile phone data roaming charges. For someone addicted to the location service  <a href="http://www.foursquare.com" target="_blank">Foursquare</a>, this means I&#8217;m spending money to use the free service.</p>
<p>Why do I like Foursquare? It&#8217;s a social game that takes the conversation offline. I was a doubter at first, but then I became a mayor of a location, which is given to a user who &#8220;checks in&#8221; the most (plus a bunch of other secret algorithms only Foursquare understands). When I became mayor for the first time, I thought &#8220;cool,&#8221; but I wasn&#8217;t addicted to checking into everywhere I went.  <em>And then someone took the mayoralship away from me. </em>It struck a competitive chord in me. Soon I was challenging coworkers who could become mayor of the workplace, inadvertently stealing the mayorship from my bf at our fave restaurants&#8230; so much fun. I later learned it&#8217;s also a blast to earn hard-to-get badges.</p>
<p>On vacation, particularly in the States, Foursquare is an amazing recommendation engine. I check into a restaurant and then review the tips written usually by locals who suggest what to order from the menu, where to sit, and what to avoid. Thanks to Foursquare, I ate some amazing sushi, avoided another restaurant and felt like I was in &#8220;the know&#8221; in a strange land.</p>
<p>Data roaming charges, however, could affect my use of this service in cities outside of my own because of the high roaming fees. I suspect those without a 3G plan are in the same boat &#8211; even those who love services such as Facebook or Twitter. Say you&#8217;re in a new city on Twitter, your followers will give you advice on where to go &#8211; even if you ask for tips or not.</p>
<p>Starbucks&#8217; free Wifi in all of its locations helped people like me get onto their social media where ever we end up. It&#8217;s also a fabulous marketing tool for the coffee chain as most people will tell their friends on Twitter or check in to Foursquare that they&#8217;re at Starbucks.</p>
<p>But what&#8217;s the solution to help location-based services blossom into this potential of tourism check-ins and become the recommendation engines they&#8217;re turning into? Should Twitter sponsor more wifi locations? Should locations that want to exploit the Foursquare marketing tool offer wifi? Thoughts?</p>
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		<item>
		<title>My iPhone is not a phone</title>
		<link>http://foryourreadingpleasure.com/2010/01/05/my-iphone-is-not-a-phone/</link>
		<comments>http://foryourreadingpleasure.com/2010/01/05/my-iphone-is-not-a-phone/#comments</comments>
		<pubDate>Tue, 05 Jan 2010 02:05:08 +0000</pubDate>
		<dc:creator>Lianne</dc:creator>
				<category><![CDATA[fun]]></category>
		<category><![CDATA[mobile tools]]></category>
		<category><![CDATA[casual games]]></category>
		<category><![CDATA[computer]]></category>
		<category><![CDATA[digital media]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[games]]></category>
		<category><![CDATA[gaming]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[itunes]]></category>
		<category><![CDATA[location based]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[tagging]]></category>

		<guid isPermaLink="false">http://foryourreadingpleasure.com/?p=132</guid>
		<description><![CDATA[Each month, I spent 2 minutes tops using the iPhone to speak to other people. The other 43, 220 minutes I spend using my iPhone as: - my new book library. I installed Kobo and thanks to some regularly appearing coupons in my email, it&#8217;s my new book store. Books were getting annoying to move [...]]]></description>
			<content:encoded><![CDATA[<p>Each month, I spent 2 minutes tops using the iPhone to speak to other people. The other 43, 220 minutes I spend using my iPhone as:</p>
<p>- my new book library. I installed <a title="Kobo app" href="http://itunes.apple.com/ca/app/ebooks-by-kobo/id301259483?mt=8" target="_blank">Kobo</a> and thanks to some regularly appearing coupons in my email, it&#8217;s my new book store. Books were getting annoying to move all the time, anyway. While it doesn&#8217;t have everything I&#8217;d like to read, I can only assume it will one day.</p>
<p>- my fitness guide. I use the <a href="http://nikerunning.nike.com" target="_blank">Nike+ system</a> with my shoes to know how far I&#8217;ve run and the speed, and it automatically updates my running progress on my <a href="http://www.twitter.com/liannestewart" target="_blank">Twitter</a> acct (ask to follow for now!). I use <a href="http://itunes.apple.com/ca/app/runkeeper-free/id300226023?mt=8" target="_blank">RunKeeper Free</a> to help calibrate my Nike+ system with its GPS tracking of my runs. I also use the <a href="http://itunes.apple.com/ca/app/nikewomen-training-club/id301521403?mt=8" target="_blank">Nike Training</a> app when it&#8217;s a kajillion degrees below zero outside. And finally, I track my chocolate  consumption with <a href="http://itunes.apple.com/ca/app/calorie-tracker-by-livestrong/id295305241?mt=8" target="_blank">Livestrong&#8217;s Daily Plate app</a>.</p>
<p>- my notetaker and to do list. I have too many projects on the go, always, with more being added on a regular basis. I was a pen and paper gal when I needed to create to do lists (for the rewarded check mark upon completion) but so far the very popular <a href="http://itunes.apple.com/ca/app/things/id284971781?mt=8" target="_blank">Things</a> app is helping keep me paperless and less encumbered during meetings. I&#8217;m not sure if it qualifies for my day to day work (where I often need to keep 48 things on the top of my head at any given moment) but it&#8217;s good to keep me focussed on one project at a time.</p>
<p>- my<a href="http://itunes.apple.com/ca/app/guitartoolkit/id284962368?mt=8" target="_blank"> guitar tuner</a> thanks to Guitar Toolkit and a fun music maker with <a href="http://itunes.apple.com/ca/app/groovemaker-free/id323694275?mt=8" target="_blank">Groove Maker</a> and of course, autotunetastic <a href="http://itunes.apple.com/ca/app/i-am-t-pain/id314652382?mt=8">I am T-Pain</a>. I can also see song lyrics and locate who&#8217;s listening to the same tunes as me on <a href="http://itunes.apple.com/ca/app/tunewiki/id320088832?mt=8" target="_blank">TuneWiki</a></p>
<p>- my game console. Tons of games &#8211; what&#8217;s your fave?</p>
<p>- my weather guide</p>
<p>- my news guide</p>
<p>- etc etc etc</p>
<p>How do you use your iPhone outside of dialing up?</p>
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