Signs you may need a Content Strategist

Just For Laughs is holding an interesting festival in Toronto this September. The comedians are placed in venues due to customer demand. Cool, right? Unfortunately, their website isn’t very clear… so much so they had to run a clarification on their Facebook wall.

I’m sure (or at least hope) this usability issue was likely brought up during the QA process, but was pushed aside due to limitations with the website development. However, a better solution would have been to not show Sold Out or 0 seats remaining, and instead used that space to further clarify the process.

Sounds simple, right? Sometimes it isn’t easy but I can help. If you’re running into similar issues with your web projects, feel free to give me a buzz so you too don’t have to use Facebook to explain how to use your website.