A couple of years ago, Google was in a pickle. A search for a common phrase would often result in spammy content farm lists rather than real articles from professionals. While Google has made some strides to re-establish its stake as a reliable search leader, us users may be feeling a little burned.
Content Science released a study recently that shows 65% of web users deem its content unreliable, and most people need to rely on recommendations from experts or someone they know to determine credibility.
So, more people than ever are using the web to find unreliable content.
What can we learn from this?
– When you’re creating content for the web, think about influence
– Think like a journalist. If you’re creating content, you need to back up your claims with reliable sources
– Engage in social media. Answer questions posed by your followers and consider what elements of your content is ‘sharable’
– Be likeable and personable in your posts. You are not a robot!
– Make sure what you write is original and creates an emotional response beyond boredom
– Measure your results! Are people reading your content? Have there been social media shares? Keep track of the analytics and analyze to help improve your site.
Following these key steps can help improve your chances to be influential and credible content. Need help? Ping me and I can help you get started.