Let's Make a Viral Video

It seems the team behind Smart Water had someone tell them “let’s make a viral video.”

I had a hard time watching this. Why?

– it uses only her celebrity to make it viral
– it uses pre-established memes rather than coming up with something original
– it’s, as someone wrote, “Jay Leno” funny
– if you’re going to make fun of internet memes, tip your hat to them, don’t belittle. Here’s an example:

And this is how you make a good viral video:

Why?
– high production values
– well written song and great direction
– content is relatable and directed to its intended audience
– it’s not “Jay Leno” funny