As a writer and an analytics nerd, this sounds awesome!
Chartbeat, an analytics/engagement tool for websites such as Gawker and The New York Times has created a new real-time analytics tool for web writers called Newsbeat where the dashboards are personalized to the writer’s articles. This means content creators and publishers will get cruical information in real-time, such as clickable content, traffic flow and social info, to help optimize and update their stories. Some of the features include:
- knowing where the traffic is coming from to a specific piece of content
- information on what people are clicking within your article
- what articles have low social traffic and figure out where you’ve gone wrong
I hope this also shows social media content, so the writer can see what other people are saying about these articles on other sites.
For a video explanation of Newsbeat, check here. I look forward to seeing what this puppy does!
Thanks to @ContentSummit for the tip!